Simple Ways to Bring Soul and Style to a New Build Home

New build homes offer something many older homes don’t: a clean slate. But that blank canvas can sometimes feel a little too blank. With flat drywall, simple trim, and open-concept layouts, newer homes often lack the architectural detail and layered charm that give a space its personality. Still, even without making big changes, you can add character, warmth, and architectural interest to help your home feel more complete.

Below are some of our favorite ways to bring that sense of character to a new build—ideas we’ve implemented in client homes (and our own).

1 | Add Depth with Wall Treatments

Think beyond paint. Wall treatments are one of the simplest ways to add character, texture, and visual interest to a space.

Wood slat feature walls add warmth and style to bedrooms, dining areas, or living rooms. Vertical or horizontal lines help guide the eye and create a strong focal point.

Built-in shelving adds both form and function. Whether flanking a workspace or tucked into an unused corner, custom shelving makes a space feel more finished.

Natural stone or brick veneers make a character-rich statement, whether as a backsplash, fireplace surround, or even a full accent wall. They can bring in organic texture that’s often missing from new construction.

Wallpaper adds color, pattern, and mood. Use it to add drama to a powder room, bold energy to a foyer, or warmth to a kitchen.

2 | Enhance the Ceiling

Ceilings are often an afterthought in new builds, but they hold enormous potential to elevate the entire room.

Ceiling beams bring structure and warmth, especially in open-concept spaces. Hollow box beams can deliver this look without adding excess weight.

Hollow box beams added just the right level of warmth and character in this Fitchburg home.

Wood paneling on the ceiling introduces subtle texture and a handcrafted feel. Even a narrow plank or tongue-and-groove design can make a big difference.

The beams and paneling in this Southern California home added dimension and texture to a modern space.

Consider contrasting ceiling treatments in dining rooms, entryways, living spaces, or offices to define zones and add depth.

3 | Elevate Overlooked Spaces

Small or transitional spaces—hallways, mudrooms, or unused niches—offer the perfect chance to add personality and function.

Create a mini drop zone in an entry or mudroom with custom hooks, cubbies, or a built-in bench to keep clutter at bay and entryways organized.

This drop zone in Oregon added warmth, dimension, and much-needed space for coats, shoes, and bags.

Install floating shelves in awkward nooks to turn them into usable storage and display space.

This new build in Black Earth received custom white oak floating shelves in a home office niche, stained to match the wood floors.

Use floor-to-ceiling drapery to elongate windows, soften echo-y open spaces, and bring a finished look to living areas.

The floor-to-ceiling velvet drapes in this living room in Verona give the space a warmer and cozier feel, even on the coldest days.

4 | Design Around How You Live

A home should work for your daily life, not just look good. Think about your routines, interests, and habits, and create spaces that reflect them.

Home gyms are becoming more common and more intentional. Whether it’s a basement corner or a spare room, consider finishes that energize and inspire.

An outdated basement office was transformed into a fresh and clean home gym that seamlessly blends with the home's organic, modern look.

Wine cellars or bar niches tucked under stairwells or into converted closets can feel custom without requiring major changes.

This project transformed an unused storage closet into a stylish nook for storing and displaying wine.

Lounge areas with built-in seating invite people to gather and can be styled to suit anything from casual movie nights to cocktail-hour hosting.

This speakeasy-inspired lower-level refresh gave Verona homeowners an elevated spot to entertain family and friends.

Want to Add More Soul to Your New Build?

Architectural detail doesn’t have to come from century-old moldings or historical charm. With the right design touches, your new build can feel layered, warm, and personal. Whether you're just getting started or ready to bring your vision to life, we’d love to help you make your new home feel comfortable and lived in.